Model Hibrida Kewirausahaan Estetik dan Sosial (Aesthetic-Social Entrepreneurship) sebagai Akselerator Daya Saing UMKM Kriya Berorientasi Ekspor di Era Ekonomi Digital
DOI:
https://doi.org/10.61166/jiapmp.v2i2.32Keywords:
Kewirausahaan Hibrida, Estetika, Kewirausahaan Sosial, Daya Saing Ekspor, Ekonomi DigitalAbstract
Model Hibrida Kewirausahaan Estetik dan Sosial sebagai Akselerator Daya Saing UMKM Kriya Berorientasi Ekspor di Era Ekonomi Digital. Penelitian ini bertujuan untuk menganalisis implementasi Model Hibrida Kewirausahaan Estetik dan Sosial sebagai akselerator daya saing ekspor pada UMKM kriya di Kalimantan Selatan. Di tengah disrupsi ekonomi digital, UMKM kriya menghadapi tantangan diferensiasi produk dan keterbatasan penetrasi pasar global. Menggunakan pendekatan mixed methods, penelitian ini melibatkan 35 pelaku UMKM kriya yang bergerak di bidang kain Sasirangan, anyaman purun, dan kerajinan rotan. Hasil penelitian menunjukkan bahwa integrasi simultan antara dimensi estetik (kurasi desain dan modal simbolik) dan dimensi sosial (pemberdayaan komunitas dan transparansi etis) memberikan efek sinergis yang signifikan terhadap daya saing dibandingkan pendekatan yang parsial. Ekosistem ekonomi digital, melalui strategi digital storytelling dan cross-border e-commerce, terbukti secara empiris berperan sebagai moderator krusial yang memperkuat pengaruh model hibrida terhadap jangkauan pasar internasional. Temuan ini memberikan kontribusi teoretis pada literatur kewirausahaan hibrida dan rekomendasi praktis bagi UMKM untuk meningkatkan legitimasi etis serta daya pikat visual produk guna memenangkan persaingan di pasar premium global.
References
Ahmad, Z., Sahiduddin, S., Nujhan, N., Rahim, R., Solikin, H., Rizaldi, M. H., & Yusniyadi, Y. (2023). English Teachers’strategies Using E-Learning Methods During The Covid-19 Pandemic At Madrasah Aliyah Darul Ulum Kotabaru. Almuawanah: Journal of Islamic Education, 3(1), 1-12.
Anderson, R. (2022). Digital Aesthetics and E-Commerce Branding in the Global Marketplace. Global Business Review, 45(2), 112–128.
Austin, J., Stevenson, H., & Wei-Skillern, J. (2019). Social and Commercial Entrepreneurship: Same, Different, or Both?. Entrepreneurship Theory and Practice, 28(1), 1–22.
Ayyagari, M., Demirguc-Kunt, A., & Maksimovic, V. (2023). Small and Medium Enterprises Across the Globe: A New Database. Small Business Economics, 58(3), 451–475.
Bacq, S., & Janssen, F. (2020). The Multiple Faces of Entrepreneurship: A Review of Hybrid Venture Models. International Journal of Management Reviews, 22(2), 179–201.
Barney, J. B. (2021). Gaining and Sustaining Competitive Advantage (4th ed.). Pearson Education.
Barney, J. B. (2021). Resource-Based Theories of Competitive Advantage: A Historical Retrospective. Journal of Management, 47(7), 1705–1725.
Battilana, J., Sengul, M., Pache, A. C., & Model, J. (2017). Harnessing Productive Tensions in Hybrid Organizations: The Case of Work Integration Social Enterprises. Academy of Management Journal, 58(6), 1658–1685.
Dees, J. G. (2021). The Meaning of Social Entrepreneurship. Center for the Advancement of Social Entrepreneurship, Duke University.
Doherty, B., Haugh, H., & Lyon, F. (2014). Social Enterprises as Hybrid Organizations: A Review and Research Agenda. International Journal of Management Reviews, 16(4), 417–436.
Ebrahim, A., Battilana, J., & Mair, J. (2021). Governance and Social Impact in Hybrid Ventures. Strategic Management Journal, 42(5), 989–1015.
Ebrahim, A., Battilana, J., & Mair, J. (2021). The Governance of Social Enterprises: Mission Drift and Accountability in Hybrid Organizations. Research in Organizational Behavior, 34, 81–100.
Elkington, J. (2018). 25 Years Ago I Coined the Phrase "Triple Bottom Line." Here’s Why It’s Time to Rethink It. Harvard Business Review.
Hadiyati, E. (2023). Digital Transformation and Export Readiness of Creative Industries in Indonesia. Journal of Southeast Asian Economies, 40(1), 85–104.
Hadiyati, E. (2023). Transformasi UMKM Kriya Menuju Pasar Global di Era Ekonomi Digital. Jurnal Manajemen dan Kewirausahaan, 25(1), 45–58.
Holbrook, M. B. (2019). Consumer Research: Studies in Marketing and Consumer Behavior. SAGE Publications.
Kemenparekraf. (2024). Laporan Kinerja Sektor Ekonomi Kreatif dan Kriya Nasional. Kementerian Pariwisata dan Ekonomi Kreatif Republik Indonesia.
Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for Humanity. John Wiley & Sons.
Mair, J., & Martí, I. (2022). Social Entrepreneurship Research: A Source of Explanation, Sympathy, and Rigor. Journal of Business Venturing, 27(3), 353–373.
Porter, M. E. (2019). Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press.
Porter, M. E., & Kramer, M. R. (2019). Creating Shared Value: How to Reinvent Capitalism—and Unleash a Wave of Innovation and Growth. Harvard Business Review, 89(1/2), 62–77.
Schor, J. B. (2020). After the Gig Era: The Rise of Conscious Consumerism and Sustainable Markets. Oxford University Press.
Schwab, K. (2017). The Fourth Industrial Revolution. Crown Business.
Sen, S., & Bhattacharya, C. B. (2020). Doing Good Better: The Impact of Corporate Social Responsibility on Consumer Reactions. Journal of Marketing, 84(4), 30–52.
Solikin, H., Bahari, S., Arbain, A., Al Hafizd, F. A. H. F., Purlinasari, P., & Rosalinda, F. (2026). Utilization of Information Technology as an Innovation in Islamic Religious Education Learning at Pondok Pesantren Nurul Abshor, Kotabaru. Community: Jurnal Hasil Penelitian dan Pengabdian Masyarakat, 5(1), 1448-1462.
Syaipudin, L. (2023a). Contribution Of Young Entrepreneurs In Building The Creative Economy Of Village Communities. IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita, 12(1).
Syaipudin, L. (2025). Pengantar Penelitian Lapangan Sederhana Berbasis Jurnalistik (Kualitatif, Kuantitatif, R&D dan Studi Kepustakaan). Dawarmiyata Press LPPM STIE Al-Anwar.
Tambunan, T. (2021). MSMEs in Indonesia: Problems, Challenges and Government Policies. Journal of Asian Business and Economic Studies, 28(2), 110–131.
Tjiptono, F. (2022). Strategi Pemasaran: Prinsip dan Penerapan di Era Digital. Andi Offset.
Tracey, P., & Jarvis, O. (2020). Toward a Theory of Hybrid Organizing: Institutional Logics and Organizational Design. Academy of Management Journal, 63(2), 520–551.
Zahra, S. A., Gedajlovic, E., Neubaum, D. O., & Shulman, J. M. (2023). A Typology of Social Entrepreneurs: Motives, Search Processes and Ethical Challenges. Journal of Business Venturing, 24(5), 519–532.
Zahra, S. A., Wright, M., & Abdelgawad, S. G. (2023). Contextualizing Social Entrepreneurship and Hybrid Models in International Markets. Entrepreneurship Theory and Practice, 47(2), 220–248.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Yusuf Ridho
This work is licensed under a Creative Commons Attribution 4.0 International License.
